Kinnie 70th

Since 1952, Kinnie has been Malta’s most iconic and recognised soft drink brand. The distinctive nectar captures the sights, smells, textures and tastes of the Mediterranean island, and has found itself at the indelible centre of Maltese life for the past 70 years. Following our recent successful brand refresh, bluemarlin were asked to help in celebrating Kinnie’s momentous 70th birthday.

Drawing on Kinnie’s positivity and vibrancy, we developed a suite of celebratory assets for a multi-media takeover. As well as reskinning the core packaging design for the year, our distinctive illustration style has been raising a party online, on buses and billboards across Malta, welcoming the community to celebrate, drink to the past and look to the future, while grasping the now.

The limited edition illustrations created for Kinnie’s 70th celebrations were rolled out seamlessly across retail and consumer marketing channels. The social media communications amassed an audience of nearly one million over the Summer months which culminated in an incredibly successful 70th birthday party in September. The brand is still making the most of the assets and excitement generated from the campaign and will most definitely benefit from the deeper brand loyalty for years to come.

“A specially commissioned collection of original illustrations, designed by bluemarlin, underpinned the 6-month long campaign and were featured widely across all the brand’s touch points – from limited-edition packaging, to vehicle livery, in store signage, online and out of home campaigns, traditional print visuals and TV commercials. Kinnie – 70 years young and going strong – there is certainly no retirement on the horizon!”

Susan Weenink Camilleri, Head of Marketing & Communications, Simonds Farsons Cisk.