Bravetalk

We ask the deep questions.

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We look to the horizon for the waves of change. We comment on the zeitgeist, and we ruminate on culture, society and big global issues. We write about the future of brands. We celebrate ideas with adrenaline and people that give us a lift.

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Silver Quartet at The World Brand Design Society Awards
Feb 27
What a fantastic way to kick off the year! We are thrilled to announce that our dedication to...
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Bidding adieu to Design Week
Jan 4
The news of Design Week closing its doors over Christmas has left a bittersweet echo in the hearts...
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Redefining oral care for parents & children
Jan 2
We are incredibly proud to have helped Colgate, the world’s most used oral care brand, launch its...
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Breathing new life into history
Dec 19
We're thrilled to invite you behind the scenes of a truly special project that has captured our...
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Crafting Castania: Artisanal Lebanese Nuts
Dec 15
When Castania first approached us, it was a hidden gem with exceptional products and a rich...
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Craft, convenience, and community impact
Nov 29
At Bluemarlin, we thrive on the excitement of transforming ideas into vibrant, impactful brands....
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Raising a spirited glass to bluemarlin’s 30th anniversary
Nov 23
Our limited-edition 30th anniversary bluemarlin rum was special for so many reasons, making it a...
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A slice of cheesy humour for Leerdammer
Nov 6
Last month we unveiled a stand-out out-of-home marketing campaign aimed at repositioning Dutch...
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Stay disruptive: A close-up look at packaging and brand...
Nov 3
Over the past three decades, the packaging landscape has undergone a revolutionary...
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How to redefine pack design for export success
Oct 3
There’s a huge difference between designing a package for home and close-to-home markets and...
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Q&A with our first ‘true’ client, Andrew King
Sep 21
Andrew King – corporate development director AG Barr, non-executive director at Edward...
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Strength of character in the heart of the Mediterranean
Jun 21
Introducing the new face of Cisk beer! We're proud to unveil the cohesive brand identity system our...
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The rise of the machines: How AI can make creatives...
Apr 19
Stephen Hawking famously said: “Success in creating effective AI could be the biggest event in...
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The pack is back
Jan 24
There’s nothing like a recession for encouraging brand managers to take a cold, hard look at...
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The value of royal warrants and celebrity endorsements
Nov 28
Now that Charles is king, how will the cachet that comes with a royal seal of approval change? And...
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Feelings are priceless: Why brands need to deliver even...
Oct 19
Well before the latest hikes in inflation and the cost of living, consumers had been taking an...
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Rethinking the design process: adding an extra why
Sep 21
Good design is sustainable design.Sustainability is increasingly prevalent in creative briefs...
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Her Majesty The Queen
Jun 8
This year, Her Majesty The Queen became the first British monarch to celebrate a Platinum Jubilee,...
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The freedom in constraint  (and why less really can mean...
May 23
We have recently been talking to a marketeer who works for a global food brand. Conversations in...
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Adding another four feathers to our cap
Feb 23
A quadruple win at this year’s World Brand Design Society Awards! From hundreds and hundreds of...
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Looking back on 2021
Jan 11
2021 will be remembered as a year that we expanded our horizons, accelerated brands and exceeded...
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Buzzing our way through innovation opportunities
Dec 15
Following bluemarlin’s successful design of the Rowse brand portfolio, we teamed up once again to...
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Indian Beauty: Where the new world and old world are...
Nov 16
Personal beauty has always been an intrinsic part of Indian culture and the lives of Indian women....
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A Q&A on Growth with Ashwini Pable, Director of...
Nov 2
A new proposition of Acceleration, delivered through Depth, Adrenaline and Growth.A Q&A on...
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Anticipating the waves of change in dairy
Oct 22
Dairy milk consumption has been falling globally for decades, with each generation drinking less...
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Bluemarlin reaches Latin America, a Q&A with Facundo...
Oct 19
So Facundo, tell us a bit about your yourself, and your career so far?Spanish: Mi carrera en...
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Built-in brand resilience in times of anxiety…
Oct 7
The demand for Guinness 0.0 has been hugely impressive despite a product recall late last year with...
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A Q&A on Adrenaline with our Executive Creative...
Oct 1
Our proposition of Acceleration, delivered through Depth, Adrenaline and Growth.A Q&A on...
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Mission statements demand tangible actions…
Sep 30
Gen Zs have come to an understanding that they have certain needs — whether it be...
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A Q&A on Depth with our Executive Director, Creative...
Sep 28
Our proposition of Acceleration, delivered through Depth, Adrenaline and Growth.A Q&A on...
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A changing world, our proposition – The Brand...
Sep 24
A changing world requires an evolving proposition - The Brand Acceleration Agency, a Q&A with...
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The Bravery of Brevity
Sep 20
During the Covid lockdown months of 2020 I found myself taking part in impromptu conversational...
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Is it time for a new language in the ‘old’ whisky world?
Sep 15
A growing quest for authenticity. As consumers become more curious and experimental, there is an...
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Seltzers: Can you spot the difference?
Aug 27
Following the success of hard seltzers in the US, more and more brands are coming to the UK market....
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The iconic Maltese Kinnie ‘Goes Aperitivo’
Jun 17
Following bluemarlin’s successful re-design of the Kinnie core brand, the two joined hands once...
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Bridging the generational gap in Indian Beauty
Jun 14
Beauty has been ingrained in the lives of Indian women since time immemorial. Speaking from...
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The Portfolio Edit: Rainbow
Apr 9
Robust reds and empowering pinks to warm yellow hues and cool blues, reflect back on our journey...
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Waking up to a different kind of Nature with Rowse ChocoBee
Apr 1
After record breaking growth following their relaunch, Rowse have teamed up with bluemarlin again...
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Brave New Female 2.0
Apr 1
The tides are turning globally, and brands are waking up to a new era of equality and inclusivity....
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StratBrats Wanted
Apr 1
A few weeks ago we celebrated national apprenticeship week - an annual opportunity to recognise the...
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Bluemarlin embraces Finnish folklore to create new draught...
Apr 1
Draught fonts for Karhu beer have undergone a premium redesign created by brand acceleration agency...
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Buckwud Organic maple syrup aims to drive pure growth with...
Apr 1
Buckwud Organic Canadian Maple Syrup has been redesigned by brand acceleration agency bluemarlin....
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The evolution of male grooming
Mar 25
Male grooming is predicted to be worth more than £61.7bn by 2024. In 2018, men’s skincare...
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The Portfolio Edit: Green
Nov 19
The diversity of associations with green can’t be understated.As the signature colour of...
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The Portfolio Edit: Pink
Oct 30
We’re tickled pink to celebrate Breast Cancer Awareness month on this week’s Portfolio...
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Hum of the city or home in the country?
Oct 27
The history of urbanisation runs hand-in-hand with the story of industrialisation and global...
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Redesigning the wonderful world of Rowse
Oct 21
Bluemarlin’s redesign of Rowse celebrates the brand’s innate connection to the wonderful world...
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The Portfolio Edit: Yellow
Oct 7
Bright, energetic and optimistic, yellow is a powerful color that literally highlights reasons to...
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The Portfolio Edit: Blue
Sep 16
Inspired by The Home Edit, the #getorganized divas of Instagram and Netflix, we decided to share...
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Fortune Blooms with a new identity by bluemarlin
Sep 2
International brand acceleration agency bluemarlin has redesigned Fortune, one of India’s leading...
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Brave New Female
Aug 27
In 2004, Dove’s Real Beauty campaign celebrated every woman at every age and with every body type...
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Design for Müller Skyr celebrates Icelandic culture
Aug 5
Brand acceleration agency bluemarlin has captured the nature-loving spirit of Iceland in its...
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Six years of partnership with ITC
Jul 22
Two companies, two cultures, one ambition: Brand Acceleration ITC is one of India’s foremost...
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Crowmoor Vodka Spritz flies in just in time for summer
Jul 14
Brand acceleration agency bluemarlin has helped its long-term partners at Sinebrychoff, the leading...
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NimWash & Savlon: Brand Acceleration in Action
Jun 29
The Covid-19 pandemic has ushered in an era of unprecedented consciousness towards cleanliness and...
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Thatchers Rascal’s silver streak at the FAB Awards
Jun 22
We’re feeling absolutely FAB about our Silver DESIGN EFFECTIVENESS win for the rebrand of...
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Why there’s promise in uncertainty
Jun 10
Bluemarlin’s Business as Unusual series offers insight and direction on how brands can emerge...
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This is what creative partnership looks like
May 27
Open collaboration. Shared values. Creative bravery. Brand acceleration. Mutual...
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Battery Juiced up & ready to go with positive vitality
May 7
Finnish energy drink brand Battery has expanded its portfolio with Battery Juiced, an innovative...
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Habits worth believing in…
Apr 30
Bluemarlin’s Business as Unusual series offers insight and direction on how brands can emerge...
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Pure & Stunning design for Kaya Youth
Apr 22
Marico, along with experts at Kaya Skin Clinic, have launched a new retail range with a striking...
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The urgent need for positive contagion
Apr 6
Bluemarlin’s Business as Unusual series offers insight and direction on how brands can emerge...
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Out of the Blue: Sinebrychoff’s KOFF Long Drink pays off
Mar 30
If you were alive in 1952 and lucky enough to be in attendance at the Summer Olympics in Helsinki,...
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COVID-19 amplifies what consumers really need from brands
Mar 23
Bluemarlin’s Business as Unusual series offers insight and direction on how brands can emerge...
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Hat-trick Heroes
Mar 4
Bluemarlin scores three wins at the GDUSA packaging awards GDUSA have just announced the winners...
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Battery Remix: Back by Popular Demand
Feb 16
Sinebrychoff has reissued Battery Remix with a vibrant design by brand acceleration agency...
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Exporting Thatchers: From farm to Australia and Beyond
Jan 14
Thatchers Cider has relaunched in Australia with new packaging and communication that amplifies the...
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Mooncup enters a new phase with rebrand by bluemarlin
Nov 27
Mooncup has undergone a complete brand refresh created by brand acceleration agency bluemarlin. The...
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From craft to icon: Reed’s Ginger Beer’s “Radical...
Nov 6
Bluemarlin was tasked with driving the “radical evolution” of Reed’s Ginger Beer with a...
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Bluemarlin Helps Cisk Celebrate 90 Years as a National Icon
Aug 27
Cisk, the national beer of the Maltese islands, celebrates its 90thbirthday with a commemorative...
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Bluemarlin makes a grand gesture with the new design for...
Jun 26
Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a...
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A Brand Diagnosis and Design Cure for Dr. Beckmann
Jun 18
Europe’s No 1 specialist stain remover Dr. Beckmann has undergone a complete global refresh by...
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Bluemarlin Take Home Gold and Silvers at the 2019 FAB Awards
May 29
A triple win at this year’s FAB awards! Our redesign of Treat, Britannia Industries’...
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Bluemarlin breathes new life into Thatchers Rascal
May 14
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth...
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Battery 2019 Limited Edition launches with B&W design...
May 2
Battery Energy Drinks has introduced Limited Edition Licorice Boost with a stark black and white...
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Casg Annamh debuts with a design by bluemarlin
Apr 24
Speyside distillery Aberlour has released its latest single malt, Casg Annamh with a design by...
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Bluemarlin crafts identity for Collins & Collins’...
Apr 4
Mosca, a new cold brew coffee mixer, has recently debuted with a visual identity created by brand...
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Allt-A-Bhainne goes against the grain with a design by...
Apr 4
Pernod Ricard UK has partnered with independent strategic design agency bluemarlin in the creation...
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Soft drinks brand Kinnie basks in the sun for a bigger...
Jan 22
Drinking to the past to grasp the now Malta’s own favourite soft drink re-launches with...
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Bluemarlin’s legendary rebrand of Crowmoor Cider
Dec 10
International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish...
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Bluemarlin creates the Seoul Edition with Ballantine’s
Nov 26
Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition...
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Enigma, a secret blend of botanicals
Aug 8
Tom Baines, Spark Winner 2018Congratulations to Tom Baines of Norwich University of the Arts,...
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Bluemarlin creates buzz with the brand creation of...
Jun 26
Strategic brand design agency bluemarlin has supported Tropical Forest Products in unifying its...
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Battery Energy Drink rebrands with a +positively striking...
Jun 11
International strategic brand design agency bluemarlin has rebranded Battery Energy Drink, a...
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Leander Club celebrates 200 years with an ‘early landed...
May 21
Founded on the Tideway in 1818, Leander Club is recognised the world over for its extraordinary...
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SCI-MX partners with bluemarlin to reach its peak...
Apr 12
Leading sports nutritional brand SCI-MX, future-proofs its brand with a new positioning and design...
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Deliciously fun designs for Britannia Treat
Dec 6
Britannia Industries Limited, India's leader in the premium cream biscuits category, has restaged...
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KOFF Crisp launches with a bold identity by bluemarlin
Oct 26
Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range...
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The Untold Story of Glenallachie
Oct 12
Glenallachie recently launched its first mainstream distillery edition single malt whisky with an...
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Continente’s family of characters
Aug 28
Continente is a beloved and trusted brand with over 250 supermarkets in Portugal. Although...