Hat-trick Heroes
Bluemarlin scores three wins at the GDUSA packaging awards
GDUSA have just announced the winners of their 2020 Graphic Design Awards, and we’re proud to report that three of our designs have made the grade. Mooncup, KOFF Long Drink and Ballantine’s 17YO Seoul Limited Edition join the winner circle, each recognised for brilliant graphics that illustrate the power of effective design to advance the brand promise and create an emotional connection at the moment of truth.
Meet the winners:
Contemporary, captivating and (planet) conscious, Mooncup’s rebrand supports the period care company’s shift from a discreet alternative to a confident category leader
KOFF Long Drink takes on the competition with a design that is cool, contemporary and playfully unexpected.
Created in collaboration with South Korean artist Jieun Park, design for Ballantine’s 17YO Seoul Limited Edition celebrates the sprawling Korean metropolis whilst also honouring the brand’s superior quality and commitment to craft.
The GDUSA American Package Design Awards™ celebrates the way graphic design supports marketers and retailers in their challenge to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker in this endeavour.